Barin Sports Partners with Portuguese Telecom Leader NOS to Bring GPS Performance Tech to Clubs and Schools Across Portugal

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Barin Sports Partners with Portuguese Telecom Leader NOS to Bring GPS Performance Tech to Clubs and Schools Across Portugal

Our sports science solutions are now part of a nationwide mission to protect players and promote healthier futures

At Barin Sports, our mission has always been clear: to bring together science, sport, and wellbeing through cutting-edge technology. Today, we are proud to announce a strategic partnership with NOS, Portugal’s leading telecommunications provider and a longstanding supporter of professional football.

Together, we’re introducing our Barin Sports Pro GPS performance system across Portuguese football clubs and, in a powerful expansion of our social impact mission, in local schools, as well. This collaboration marks a major milestone in our journey and represents a shared commitment to innovation, athlete health, and the future of youth sport.

“This is more than a market expansion – it’s a statement of intent,” said Vladimir Grozdanov, Co-founder and CEO of Barin Sports. “With NOS, we’re not only working with elite teams but also helping protect the health of young athletes in schools. That’s a mission we take to heart.”

NOS has been a driving force behind Portuguese sport for years. From being the former title sponsor of the country’s top league (Liga NOS) to holding a major stake in Sport TV, NOS understands the power of football and the need for constant innovation. Their investment in 5G, IoT, and eSports aligns perfectly with our own approach to high-performance data and real-time decision-making.

With this partnership, NOS identified in Barin not just a technology vendor, but a strategic ally with a shared vision of the future of sport, health, and digital transformation.
Beyond the pitch, this partnership has a powerful social dimension. In line with our long-standing commitment to youth development, Barin Sports systems have already been installed in a pilot school: Organograma – Escola Secundária João Gonçalves Zarco in northern Portugal.

This initiative is designed to:

• Detect early signs of physical overexertion in students
• Support long-term injury prevention strategies
• Promote healthy habits and movement in teenagers

Together with NOS, we aim to show how elite-level technology can serve society – not just professionals. Because in our view, every young athlete deserves the same protection and insight as a pro.

“Education, sport, and health are deeply connected. We’re proud to bring our expertise into classrooms – and grateful to NOS for helping make this vision a reality,” added Grozdanov.

This partnership opens a new chapter for Barin Sports. It validates the strength of our technology, our values, and our team – and sets the stage for further international expansion. Alongside NOS, we’re already working on plans to extend the school program and onboard more clubs across the country.